SINGAPORE – January 2024 – Aeton Lim and Prithviraj Chauhan from NielsenIQ BASES shared their expertise with Business Analytics students at the Singapore University of Social Sciences (SUSS). The distinguished speakers engaged a diverse audience of data enthusiasts, from recent graduates to experienced professionals, in a dynamic session exploring the world of business analytics.
Aeton Lim and Prithviraj Chauhan sparked lively discussions and answered thought-provoking questions, providing valuable insights to aspiring data analysts. Key takeaways from the session included:
- The importance of collaboration: Business analytics is a team sport, and strong data partners are essential for success.
- The power of uncovering uncommon insights: Data analysts should embrace their inner Sherlock Holmes, using data to solve mysteries and reveal hidden patterns.
"It was incredibly rewarding to connect with the students at SUSS and witness their passion for data analytics," said Aeton Lim. "We emphasized the importance of teamwork, critical thinking, and effective communication in driving impactful data-driven decisions."
The NielsenIQ BASES team expressed their appreciation to the organizing committee for the invitation and their commitment to fostering the next generation of data analytics professionals.
Singapore University of Social Sciences (SUSS)
SUSS is one of the universities in Singapore offering a wide range of academic programs, including a specialized program in Business Analytics.
NielsenIQ BASES
The Innovation Practice Area of NielsenIQ’s Strategic Analytics & Insights Division.
NielsenIQ
NielsenIQ is the world’s consumer intelligence company. We delivers The Full View™, the world’s most complete and clear understanding of consumer buying behavior that reveals new pathways to
growth. We created the concept of market share. We go where others cannot or will not go.
NielsenIQ Strategic Analytics & Insights division
The Strategic Analytics & Insights division provides a depth of expertise in a broad array of areas: innovation, predictive and prescriptive analytics, brand, and marketing effectiveness, tapping on vast data assets including consumption data, behavioral, implicit measurement.
NielsenIQ BASES
The Innovation practice, BASES, is a renowned champion of innovation success, from screening ideas to innovation forecasting and activation, across new ideas, concepts, products, packaging, pricing and advertising.
SUSS: Singapore University of Social Science
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