SINGAPORE – February 2025 – Aeton Lim, MSID, SID-AD, Innovation Consulting Manager, Strategic Analytics & Insights and Greenbook Future List 2025 honoree, will be a featured speaker at GreenBook podcast to discuss his career journey, insights on innovation and strategy, and his views on the future of the insights industry.
The podcast episode, scheduled to air on March 4, 2025, will explore Lim's experiences working across multiple markets, including Asia-Pacific, Europe, the U.S., and Latin America, and how this global exposure has shaped his perspective on innovation and strategy. He will also delve into the most common innovation challenges organizations face today and the approaches he has found to be most effective in overcoming these challenges.
As an award-winning thought leader at NielsenIQ, Aeton Lim frequently contributes to C-suite discussions in Asia and is a strong advocate for diversity, equity, and inclusion (DEI). In the podcast, he will share his insights on the biggest mindset shifts that executives need to embrace for long-term business success and the role of thought leadership in driving innovation within the industry.
Aeton Lim will also discuss his experience as an accredited board director at the Singapore Institute of Directors, where he is an advocate for corporate governance and sustainability. He will share his views on the most pressing governance and sustainability issues companies should be addressing and how board-level leadership is evolving to meet these challenges.
Finally, Aeton Lim will provide his insights on the future of the insights industry, discussing how technologies like AI and neuroscience are transforming the way businesses make strategic decisions.
Greenbook
Greenbook is a leading global voice in market research and insights industry, providing companies and marketing professionals with the information, insights, and connections they need to stay ahead in an evolving industry.
NielsenIQ BASES
The Innovation Practice Area of NielsenIQ’s Strategic Analytics & Insights Division.
NielsenIQ
NielsenIQ is the world’s consumer intelligence company. We delivers The Full View™, the world’s most complete and clear understanding of consumer buying behavior that reveals new pathways to growth. We created the concept of market share. We go where others cannot or will not go.
NielsenIQ Strategic Analytics & Insights division
The Strategic Analytics & Insights division provides a depth of expertise in a broad array of areas: innovation, predictive and prescriptive analytics, brand, and marketing effectiveness, tapping on vast data assets including consumption data, behavioral, implicit measurement.
NielsenIQ BASES
The Innovation practice, BASES, is a renowned champion of innovation success, from screening ideas to innovation forecasting and activation, across new ideas, concepts, products, packaging, pricing and advertising.
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