GLOBAL – January 2025 – Aeton Lim, MSID, SID-AD, Innovation Consulting Manager, Strategic Analytics & Insights, has been named an honoree for the Greenbook Future List 2025.
This prestigious award recognizes individuals who are making a significant impact on the market research, insights, and analytics industry through their innovation, leadership, and commitment to the future of the field.
Greenbook, a leading voice in the insights industry, created the Future List to celebrate those who are "creating trailblazing technology, championing innovation, mentoring and setting examples for their colleagues, and laying the foundation to change the world of insights as we know it, for the better."
After hundreds of nominations and fierce competition, the 2025 Greenbook Future List spotlights the brightest minds in market research, insights, and analytics. From a pool of 50 finalists, GreenBook have crowned the 20 Honorees set to revolutionize the industry.
Greenbook describes "these trailblazers, all in the early stages of their careers, are making waves with their bold leadership, groundbreaking ideas, and relentless drive for excellence." Being named an honoree signifies that Aeton Lim is not only a rising star but someone who is already making significant contributions to the industry.
“I am incredibly honored to be named a Greenbook Future List 2025 Honoree.” said Aeton Lim. “This award is a testament to the power of collaboration and the incredible support from the industry and network in the ecosystem. Let us use this as inspiration to continue pushing the boundaries of what is possible in the insights and analytics space..”
Aeton Lim is a passionate advocate for using strategic insights and analytics to drive positive change. He believes that market researchers have a critical role to play in helping organizations make informed decisions that benefit both businesses and society.
"As we face new challenges in an ever-evolving world, it's more important than ever for us to embrace innovation and work together to create a better future," said Lim. "I'm excited to continue collaborating with my fellow honorees and other industry leaders to shape the future of insights and analytics."
Greenbook
Greenbook is a leading global voice in market research and insights industry, providing companies and marketing professionals with the information, insights, and connections they need to stay ahead in an evolving industry.
NielsenIQ BASES
The Innovation Practice Area of NielsenIQ’s Strategic Analytics & Insights Division.
NielsenIQ
NielsenIQ is the world’s consumer intelligence company. We delivers The Full View™, the world’s most complete and clear understanding of consumer buying behavior that reveals new pathways to growth. We created the concept of market share. We go where others cannot or will not go.
NielsenIQ Strategic Analytics & Insights division
The Strategic Analytics & Insights division provides a depth of expertise in a broad array of areas: innovation, predictive and prescriptive analytics, brand, and marketing effectiveness, tapping on vast data assets including consumption data, behavioral, implicit measurement.
NielsenIQ BASES
The Innovation practice, BASES, is a renowned champion of innovation success, from screening ideas to innovation forecasting and activation, across new ideas, concepts, products, packaging, pricing and advertising.
Greenbook: Greenbook
Greenbook Future List: Greenbook Future List
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