GLOBAL – January 2025 – Aeton Lim, MSID, SID-AD, Innovation Consulting Manager, Strategic Analytics & Insights, has been named a finalist for the Greenbook Future List 2025. This prestigious recognition celebrates individuals who are shaping the market research, insights, and analytics industry through innovation, leadership, and forward-thinking.
Greenbook, a leading voice in the insights industry, describes the Future List as recognizing those who are "creating trailblazing technology, championing innovation, mentoring and setting examples for their colleagues, and laying the foundation to change the world of insights as we know it, for the better."
"It's truly an honor to be included among such a distinguished group of innovators and leaders," said Aeton Lim. "This recognition is a testament to the collective effort of my mentors at NielsenIQ BASES, my colleagues, and my friends who have supported me throughout my journey. I'm incredibly grateful for their guidance and inspiration."
Aeton is passionate about leveraging strategic insights and analytics to drive positive change. He believes that market researchers have a crucial role to play in helping organizations make better decisions and navigate the complexities of today's business landscape.
"The work we do today is about more than just insights; it's about crafting solutions that contribute to a better tomorrow," said Aeton. "I'm excited to connect with my fellow finalists, share ideas, and continue pushing the boundaries of what's possible in the insights, analytics, and decision-making science space."
The Greenbook Future List 2025 finalists were selected from a competitive pool of nominees by a panel of industry experts.
Greenbook
Greenbook is a leading global voice in market research and insights industry, providing companies and marketing professionals with the information, insights, and connections they need to stay ahead in an evolving industry.
NielsenIQ BASES
The Innovation Practice Area of NielsenIQ’s Strategic Analytics & Insights Division.
NielsenIQ
NielsenIQ is the world’s consumer intelligence company. We delivers The Full View™, the world’s most complete and clear understanding of consumer buying behavior that reveals new pathways to growth. We created the concept of market share. We go where others cannot or will not go.
NielsenIQ Strategic Analytics & Insights division
The Strategic Analytics & Insights division provides a depth of expertise in a broad array of areas: innovation, predictive and prescriptive analytics, brand, and marketing effectiveness, tapping on vast data assets including consumption data, behavioral, implicit measurement.
NielsenIQ BASES
The Innovation practice, BASES, is a renowned champion of innovation success, from screening ideas to innovation forecasting and activation, across new ideas, concepts, products, packaging, pricing and advertising.
Greenbook: Greenbook
Greenbook Future List: Greenbook Future List
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