GLOBAL – November 2023 – Aeton Lim addressed the International Society of Sustainability Professionals (ISSP) on the evolving landscape of consumer sustainability. The virtual session, which reached professionals across 10 to 15 countries, featured Aeton Lim alongside NielsenIQ colleagues Craig Houliston and Ivan Ong.
The discussion focused on emerging sustainable behaviors and how to accelerate sustainability momentum. Aeton Lim engaged with the audience in a dynamic exchange of ideas and perspectives, exploring key questions such as:
- Which sustainable behaviors will become a greater focus in the future?
- How can we support and spur sustainability momentum into a powerful force?
- To stimulate further innovation in the field, Lim challenged participants to consider:
- Which sustainable angle, out of dozens of ideas, is most worth prioritizing for further development?
- What is the best option for landing a sustainability message effectively?
- Who are the "bright-spot" entities that can lend weight to businesses' progress towards sustainability?
"It was an incredibly engaging session with the ISSP professionals," said Aeton Lim. "The interactive discussion highlighted the growing importance of sustainability and the need for collaborative action to drive meaningful change."
International Society of Sustainability Professionals (ISSP)
The ISSP is a global organization dedicated to advancing sustainability professionals and the field of sustainability. ISSP provides resources, networking opportunities, and professional development programs for its members.
NielsenIQ BASES
The Innovation Practice Area of NielsenIQ’s Strategic Analytics & Insights Division.
NielsenIQ
NielsenIQ is the world’s consumerintelligence company. We delivers The Full View™, the world’s most complete and clear understanding of consumer buying behavior that reveals new pathways to
growth. We created the concept of market share. We go where others cannot or will not go.
NielsenIQ Strategic Analytics &Insights division
The Strategic Analytics & Insights division provides a depth of expertise in a broad array of areas: innovation, predictive and prescriptive analytics, brand, and marketing effectiveness, tapping on vast data assets including consumption data, behavioral, implicit measurement.
NielsenIQ BASES
The Innovation practice, BASES, is a renowned champion of innovation success, from screening ideas to innovation forecasting and activation, across new ideas, concepts, products, packaging, pricing and advertising.