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Innovation Management, Board Governance
Stay Ahead, Think Smarter, Act Sharper: The double-edged effect of AI-generated advertisements and how business leaders can work smarter with it
How can businesses leaders work smarter with the double-edged effect of AI-generated advertisements? How should decision-makers balance speed and quality in high-stakes brand campaigns? In this article, I share my perspectives on the strategic risks posed by AI-generated ads, backed by NielsenIQ BASES neuroscience-driven research, and how companies can navigate brand and reputation challenges. I also explore how businesses can plan purpose-driven campaigns, balance trade-offs between speed and quality, and mitigate risks through thoughtful decision-making. Featuring Ramon Melgarejo's (President, Strategic Analytics & Insights at NIQ) perspective on the AI topic and his advice for businesses, brands and creative agencies as well.
Innovation Strategy
The Art Of Retail At Olive Young In Korea
What drives the success at Olive Young? What are tactics observed to be utilized by the Korean retail giant?
Innovation Management
How do we find product-market fit for a groundbreaking product in a non-existent market?
How do we deal with the internal and external issues that come with this approach? In this article, I share my perspectives on the importance of finding the product-market fit early in the companies innovation journey, as well as how companies can effectively conduct its product-market fit for innovation initiatives within a non-existent market, with complications of a previously non-existent market and with the convolution of other business trends. Credits too to Ben M. Bensaou, award winning author and professor at INSEAD, as I borrow some ideas from his book "Built To Innovate".
Innovation Management, Board Governance
Stay Ahead, Think Smarter, Act Sharper: The double-edged effect of AI-generated advertisements and how business leaders can work smarter with it
Innovation Strategy
The Art Of Retail At Olive Young In Korea
